Web design experience
and Brand Refresh
Nikki's project started out as a Design Intensive, which inspired her to uplevel her branding, her website strategy and online precence.
We looked at her Instagram and noticed she wasn't showing herself enough for people to connect with her brand as much so we implemented more personal posts to boost engagement. As well as creating a pinning strategy with on-brand pins to push targeted traffic to her website.
Nikki was really happy with her current brand identity, although felt like she wasn't embracing her Greek heritage enough. She loved the idea of using some variation of the evil eye and incorporating blue into her colour pallet to represent this, as well as having a style of handwriting included. Based on this we were able to update her colour pallet and font pairings.
When it came to her website, we used her absolutely stunning images in a way to tell a story for her ideal clients to see themselves in her work.
I built personalized proposal pages through her website to help her add value to her clients, while helping to convert more paying clients, as well as an additional page for photographers to help Nikki bring in passive income.
