Brand Identity + Website Design

Citra is a new venture by New Zealand–based wedding photographer Ana, extending her work into Super 8 film.

The identity and website were designed to feel refined and fashion-forward, with subtle mid-century references that mirror the character of the footage itself. Video is used intentionally throughout the site, creating an immediate sense of atmosphere while maintaining clarity and performance.

The result is a brand system and website that feel cinematic and elevated, positioning the work within a high-end market.

Citra