Malone was one of my very first clients, and I’ve had the pleasure of working with her across multiple touchpoints — from her original website design and pricing guides to creative direction and copy support. She’s an incredibly soulful photographer whose work is rooted in emotion-first storytelling.
As her business evolved and she began attracting more high-end clients, Malone came to me for a refresh. Something that felt more refined, more elevated, but still deeply her. The goal was to create a brand experience that matched the emotional depth of her work, while meeting the expectations of a more discerning audience.
We simplified the site structure to give her visuals and words room to breathe, refined her messaging to feel more intentional, and wove in just the right touches of magic.
The rebrand introduced a moodier, more nuanced colour palette, an editorial type pairing, and a logo suite that blends poetic softness with clean, confident lines.
Malone was especially in love with how the updated site feels — magnetic, emotive, and completely aligned with the experience she gives her clients.
It’s dreamy. It’s elevated. It’s unmistakably hers. And honestly? You’ve got to see it in motion.
