iconic by

A

design

haus

crafting

Brands   +

Websites.

design

A design haus Crafting Brand + Websites.

Visual identities as

an art form

designed to

Inspire.

to stir emotion.

to be

remembered.

For the creative soul drawn to beauty, individuality, and the quiet power of design that speaks before you do. 

Our

ethos

A way of seeing. To find inspiration in the details. In the moments. In the mundane. In the truly spectacular. And breathing this into our work.

A belief that nothing is accidental. Every choice deliberate. Every detail considered. Design with meaning at its core. 

A feeling of connection. Design is personal. It should feel close. Reflective of who you are. Creating a resonance that lasts.

An art in standing apart. To design brands that feel distinct. Unforgettable. And impossible to imitate. Iconic by design.

(Beauty.)

(Intention.)

(Intimacy.)

(Rarity.)

(Beauty.)

(Intention.)

A way of living, To find inspiration in the details. In the moments. In the mundane. In the truly spectacular. And breathing this into our work.

A way of living, To find inspiration in the details. In the moments. In the mundane. In the truly spectacular. And breathing this into our work.

(Intimacy.)

Design is personal. It should feel close. It should feel connected. And reflective of who you are. Ceating resonance that lasts.

(Rarity.)

The art of standing apart. A brand that feels distinct. Unforgettable. And impossible to imitate. Iconic by design.

a

thoughtful

process

We begin by uncovering the essence of your brand. Your vision. Your goals. And the story that drives it. This stage sets the direction, ensuring every decision is rooted in meaning.

i  (Foundation.)

From concept to craft, we bring your brand to life through design. Typography, color, layout, and imagery are carefully shaped into a visual identity that feels rare, intentional, and unforgettable.

ii  (creation.)

Every detail is considered, every choice deliberate. Together, we refine, edit, and perfect. Shaping work that feels precise and elevated.

iii  (Refinement.)

The unveiling. Your brand and website go live, with 30 days of aftercare to refine details and ensure you launch with confidence, clarity, and impact.

iv  (Launch.)

Every project is a balance of collaboration and creative direction. We guide you through a clear, intentional journey. One that blends structure with artistry. And unfolds into pure transformation.

intro to packages

(Growth.)

(Resonance.)

(Distinction.)

(Distinction.)

(Growth.)

(Resonance.)

A presence that separates you from the crowd. Beautifully intentional. Elevated. Unmistakable. Impossible to imitate.

Design that sees you where you are. And carries you to where you’re meant to be. The foundations to scale. A brand built to expand with you.
Not just seen, but felt. A brand that feels intimate. Personal. Connected. One that lingers long after the first impression.

A presence that separates you from the crowd. Beautifully intentional. Elevated. Unmistakable. Impossible to imitate.

Design that sees you where you are. And carries you to where you’re meant to be. The foundations to scale. A brand built to expand with you.

Not just seen, but felt. A brand that feels intimate. Personal. Connected. One that lingers long after the first impression.

Studio Day

(One day. One Priority.)

A concentrated design experience for the creative who needs immediate results without compromise. In a single day, we dedicate the studio to one priority. Executed with precision, delivered with polish.

Ideal for founders and creatives who want clarity and transformation fast, whether through a refined identity, elevated collateral, or a tailored web solution.

(Deliverables.)

  • Pre-call questionnaire to set priorities
  • 7 hours of dedicated design time
  • Final files delivered within 48 hours

(Investment)

£1600
1 DAY

  • Brand refresh (logo/typography/colour updates.)
  • Collateral design (lookbooks, packaging, stationery, etc.)
  • Showit template customisation (template included.)
  • One-page Showit design (sales page, portfolio, or landing page)

(Choice of Major focus.)

Brand Immersion

(Essential branding. Custom Website.)

A refined brand identity paired with a tailored Showit website. Designed with clarity, intention, and distinction. In just two weeks, you’ll walk away with a complete presence that feels entirely your own and ready to be seen.

Ideal for visionaries who want presence now. A defined identity and a polished website, without compromise.

(Brand Identity.)

  • Brand discovery call + creative direction moodboard
  • Primary logo
  • Secondary logo/mark
  • Typography system
  • Colour palette
  • Brand style guide PDF for consistent use
  • Two rounds of refinements

(Investment)

£5000
2 WEEKS

  • Custom showit website design
  • Up to 6 pages
  • Mobile + desktop optimisation.
  • Basic SEO
  • Two rounds of refinements
  • 30 days post-launch support

(Website.)

The Atelier

(Brand + Web experience.)

Bespoke brand identity and a custom Showit website, crafted with the depth of a design haus. A process of intention and refinement, shaping your brand into something iconic. Made to endure. Impossible to imitate.

Ideal for established creatives, studios, and founders ready for a full transformation. A brand and website that commands authority, attracts higher-value clients, and leaves an unforgettable impression.

(Brand Identity.)

  • Discovery call 
  • Complete identity system (primary + secondary logos, submarks, supporting marks)
  • Typography direction + colour story
  • Supporting elements (patterns, icons, textures, handcrafted elements as needed)
  • Brand guidelines for consistent application

(Investment)

£7500 - £12000
6 - 12 WEEKS

  • Fully custom Showit website (up to 8 pages, designed from scratch)
  • Mobile + desktop optimization
  • Foundational SEO
  • 30 days of post-launch support

(Website.)

  • Editorial moodboards to define aesthetic language
  • Visual guidelines for photography and imagery
  • Curated art direction to align brand voice with visuals
  • Copywriting framework for tone, structure, and messaging
  • Guidance on styling, storytelling, and presentation

(Creative Direction.)

The Collections

(Tailored Enhancements.)

For when you need focused design, not the full experience.

(Brand Strategy.)

Clarity before creation. Positioning and messaging foundations that guide your brand’s next chapter.

(Investment)

£3500
2 WEEKS

  • Discovery workshop to uncover your vision, goals, and values
  • Audience insights - defining your ideal client and what they seek
  • Market positioning - carving out the space only your brand can own
  • Messaging framework - brand story, voice, and key messaging pillars
  • Visual direction - moodboard + creative guide to set the tone for design
  • Strategy summary deck - a concise, actionable roadmap to keep your brand aligned

(Brand Identity.)

A complete identity system that aligns with your vision and elevates your presence.

(Investment)

£3000
2 WEEKS

  • Primary + secondary logos
  • Typography direction + colour story
  • Supporting brand marks
  • Brand guidelines document

(Website Design.)

A custom Showit website designed to connect with your audience.

(Investment)

£6000
2 - 4 WEEKS

  • Up to 8 pages
  • Mobile + desktop optimisation
  • Foundational SEO
  • 30 days post-launch support

(Custom Add-Ons.)

(Investment)

Can be discussed during discovery call

  • Additional Showit website pages
  • Copywriting for web or collateral
  • Marketing + print collateral design
  • Social media or Pinterest templates
“From our first call, Charlotte understood exactly what I wanted. Something refined, minimal, and immersive. The process was seamless and thoughtful, and what she delivered surpassed every expectation. It’s transformed how clients connect with my business, and led to a huge agency partnership.”
“Charlotte brought a refined effortlessness to my brand. Every stage of the process was intentional, and the result feels unmistakably aligned with my work. Elevated yet never overdone. It’s a brand I’m proud to put forward.”
“Charlotte has a rare ability to take scattered thoughts and shape them into a brand that feels inevitable, as if it’s always been yours. She listens deeply, brings her own creative clarity, and delivers work that is both beautiful and intentional. Every detail feels connected, every element part of a bigger story.”
Rebecca Citra Tom

(Click to view full portfolio piece.)

"From our first call, Charlotte understood exactly what I wanted. Something refined, minimal, and immersive. The process was seamless and thoughtful, and what she delivered surpassed every expectation. It’s transformed how clients connect with my business and led to a huge agency partnership"

Rebecca Spencer

Citra

Tom Irwin

(view project)

"Charlotte brought a refined effortlessness to my brand. Every stage of the process was intentional, and the result feels unmistakably aligned with my work. Elevated yet never overdone. It’s a brand I’m proud to put forward"

(view project)

Rebecca Spencer

Citra

Tom Irwin

"Charlotte has a rare ability to take scattered thoughts and shape them into a brand that feels inevitable, as if it’s always been yours.

She listens deeply, brings her own creative clarity, and delivers work that is both beautiful and intentional. Every detail feels connected, every element part of a bigger story."

(view project)

Citra

Tom Irwin

Rebecca Spencer

02. What do you need from me to get started?

03. How involved will I need to be?

04. What if I already have branding?

05. Do you offer flexible payment options?

06. Are there any additional costs?

07. What if I need additional options?

08. What platform do you recommend?

09. When should I book?

It depends on your stage and priorities. Studio Day is designed for quick, focused needs, like a brand refresh, polished collateral, or a high-impact landing page. (Could also be used as a one-page website.) The Brand Immersion is ideal if you need the essentials: a distinct mini brand identity and a customized Showit template you can launch quickly. The Atelier is the complete experience, where we create a full brand identity and a custom Showit website over 2–4 weeks. If you’re unsure, I’ll guide you toward the right fit during our initial call so you get the most out of your investment.

-------

01. Which package is right for me?

Once your project is confirmed, you’ll receive a prep guide so you know exactly what to gather. From brand inspiration to photography and copy (if you’re not booking me for copywriting). I’ll also send in-depth project questionnaires to help us get to the heart of your vision. Your timely feedback will be essential in keeping the project moving and on track.

02. What do you need from me to get started?

03. How involved will I need to be?

04. What if I already have branding?

05. Do you offer flexible payment options?

06. Are there any additional costs?

07. What if I need additional options?

08. What platform do you recommend?

09. When should I book?

-------

01. Which package is right for me?

You have two options. I make the process as streamlined as possible so you can stay focused on running your business. You’ll simply be involved at key decision points, such as providing feedback, approving concepts, and supplying content.

If you’d prefer a more hands-on experience, we can arrange collaborative calls to work through design feedback together, ensuring every detail feels aligned with your vision.

-------

02. What do you need from me to get started?

03. How involved will I need to be?

04. What if I already have branding?

05. Do you offer flexible payment options?

06. Are there any additional costs?

07. What if I need additional options?

08. What platform do you recommend?

09. When should I book?

01. Which package is right for me?

Of course. I know a big investment can feel daunting, so I offer flexible payment options to make things easier. Most clients split their balance into 2–4 equal payments over the course of the project, with the first payment serving as a non-refundable deposit to secure your spot.

-------

02. What do you need from me to get started?

03. How involved will I need to be?

04. What if I already have branding?

05. Do you offer flexible payment options?

06. Are there any additional costs?

07. What if I need additional options?

08. What platform do you recommend?

09. When should I book?

01. Which package is right for me?

I design primarily on Showit for its creative flexibility and ease of use. When we wrap, you’ll receive full training videos so you feel confident updating your site yourself. If you’d prefer ongoing support, I also offer retainer packages for regular maintenance.

-------

02. What do you need from me to get started?

03. How involved will I need to be?

04. What if I already have branding?

05. Do you offer flexible payment options?

06. Are there any additional costs?

07. What if I need additional options?

08. What platform do you recommend?

09. When should I book?

01. Which package is right for me?

(f.a.q's)

steps

next

Use the link below to complete the client application. This will allow you to book a complimentary discovery call where we’ll talk through your goals, vision, and which package is the best fit for your brand.

i  (Discovery Call.)

Following the call, you’ll receive a tailored proposal with thoughtfully recommended packages to align with your business aspirations. To secure your project, simply sign the contract and pay the deposit.

ii  (Proposal & Booking.)

You’ll be guided through a streamlined onboarding process, with questionnaires, timeline, and everything needed to begin with clarity.

iii  (onboarding.)

With the foundation in place, your project moves into design: intentional, strategic, and tailored to you.

iv  (Design Begins.)

(Apply  Here)

We take on only a limited number of projects per season to ensure deep creative focus.