Brand Strategy + Identity

Elliss Jaie is a Phnom Penh–based fashion designer specialising in one-of-a-kind, upcycled statement pieces.

The brand was repositioned under her own name to reflect a more confident, fashion-forward direction, moving away from its previous identity and towards a clearer, more authored point of view. The concept Rare. Statement. Pieces. became the foundation of the brand’s visual and verbal language.

The identity system was designed to feel minimal yet assertive, allowing the garments to take centre stage while positioning the brand within a contemporary, high-end fashion context.

Elliss Jaie